Study in German

There are certain skills you need to manage a retail company. In this degree programme students will not only learn about the effects digitalization has on retail processes but also how to deal with these challenges including identifying and responding to new trends in consumer behaviour by targeted online marketing.

Today the efficient management of logistics processes is a crucial factor for business success. Effective product and process innovations depend on the efficient planning and control of material and information flow along the entire supply chain. Logistics managers of today face sophisticated challenges across all industry sectors particularly in the growing logistics service industry.

Business success depends more than ever on the efficient use of information technology especially since digitisation has become more important for all areas of working life. By combining IT and business students at EU|FH become experts in the field of business information systems.

Global enterprises need sales executives who are able to market complex technical products successfully. The managers of tomorrow must be in command of the kind of technological background that puts them in a position to advise customers competently and comprehensively on the purchase of individual components or even entire systems. An understanding on how technological processes work gives graduates in this field a considerable competitive edge.